Ad sizes is a critical component of online marketing. Advertisers need to carefully consider the dimensions of their ads when designing and placing them on websites or social media platforms. The right size and placement can significantly increase an ad’s visibility and effectiveness, resulting in higher click-through rates and conversions.
This guide provides an overview of ad sizes and specifications for various platforms, including Facebook, Instagram, Twitter, TikTok, YouTube and Google. By following the recommended size guidelines for each platform, businesses can maximize the exposure and success of their ad campaigns.
Contents
Facebook Ad Sizes
As one of the world’s most popular social media platforms, Facebook is an essential advertising platform for businesses of all sizes. Facebook has become an integral part of our daily lives, connecting people from all over the world and providing a platform for businesses to reach their target audience.
Facebook offers powerful advertising tools that allow businesses of all sizes to promote their products and services to a highly targeted audience.
Facebook Feed and Reels Ad Sizes – Image
Resolution: At least 1080 x 1080 pixels
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Min 600 x 600 pixels.
Maximum file size: 30 MB
File Type: JPG or PNG. (You can use other image file types, but these are the 2 types recommended by Facebook)
Ratio: 1.91:1 to 1:1
Ad Character Limits
- Primary text: 125 characters
- Headline: 27 characters
- Description: 27 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Story Ad Sizes – Image
Recommended File Type: JPG or PNG.
Recommended Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Min. width: 500 pixels
Important: Leave about 14% or 250 pixels free from text and logos at the top and bottom of your image to avoid covering important elements with your call to action. This can help increase the effectiveness of your Facebook ads and drive more conversions.
Max. File Size: 30 MB
Aspect Ratio Tolerance: 1%
Ad Character Limits:
- Primary text: 125 characters
- Headline: 40 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Feed Ad Sizes – Video
As Facebook continues to dominate the social media landscape with billions of users, it’s become an incredibly powerful platform for businesses to advertise on. In particular, Facebook video ads have emerged as a highly effective way to reach and engage with audiences. With the ability to autoplay in the News Feed, Facebook video ads have a unique advantage over other forms of advertising, as they can capture the attention of users as they scroll through their feeds.
Resolution: At least 1080 x 1080 pixels
- Minimum 120 x 120 pixels
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Don’t use letter or pillar boxing.
Recommended Video Types: MP4, MOV or GIF
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Video Duration: Max 241 minutes
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
Recommended Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Maximum file size: 4 GB
Ad Character Limits:
- Primary text: 125 characters
- Headline: 27 characters
- Description: 27 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Story Ad Sizes – Video
“Facebook Stories will show play video ads that are 15 seconds or less for the full duration of the video. Video ads that are longer than 15 seconds will be split into separate Stories cards. Facebook will display either 1, 2 or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video. By default, the number of cards automatically displayed before prompting viewers to tap Keep Watching is tailored to each viewer.” (Resource)
Recommended Video Types: MP4, MOV or GIF.
Recommended Ratio: 9 : 16.
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Video Duration: Max. 2 minutes.
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
* Videos should not contain edit lists or special boxes in file containers.
Aspect Ratio Tolerance: 1%
Max. File Size: 4 GB
Resolution: At least 1080 x 1080 pixels.
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Don’t use letter or pillar boxing.
Important: Leave about 14% or 250 pixels free from text and logos at the top and bottom of your video to avoid covering important elements with your call to action. This can help increase the effectiveness of your Facebook ads and drive more conversions.
Ad Character Limits:
- Primary text: 125 characters
- Headline: 40 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Reels Ad Sizes – Video
Recommended File Types: MP4 or MOV.
Recommended Ratio: 9 : 16.
Resolution: At least 500 x 888 pixels
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Video Duration: Max 6 seconds.
Video Captions: Optional, Recommended by Facebook.
Video Sounds: Optional, Strongly Recommended by Facebook.
Maximum File Size: 4 GB
Primary Text: 72 characters. (You can write more than the character limits, but your text may be truncated.)
Facebook Carousel Ad Sizes
Facebook Carousel Ads are a highly effective way to showcase your products or services. They allow you to feature multiple images or videos with unique headlines, descriptions, and call-to-action buttons, creating an immersive and interactive experience for your target audience.
Number of Carousel Cards: 2 to 10.
Resolution: At least 1080 x 1080 pixels.
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Image File Type: JPG or PNG.
Video File Type: MP4, MOV or GIF.
Recommended Ratio: 1:1
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Video Duration: Max 240 minutes
Aspect Ratio Tolerance: 3%
Ad Character Limits:
- Primary text: 125 characters
- Headline: 32 characters
- Description: 18 characters
- Landing page URL: Required
* You can write more than the character limits, but your text may be truncated.
Facebook Collection Ad Sizes
Facebook Collection ads are a powerful tool for e-commerce businesses to showcase their products to a broader audience. These ads allow businesses to display a visually appealing and immersive experience that lets potential customers browse through their products without leaving the Facebook app. With Collection ads, businesses can effectively promote their products to a highly targeted audience and increase their chances of generating sales.
Resolution: At least 1080 x 1080 pixels.
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Image File Type: JPG or PNG.
Video File Type: MP4, MOV or GIF.
Recommended Ratio: 1:1
Instant Experience: Required
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Ad Character Limits:
- Primary text: 125 characters
- Headline: 40 characters
- Landing page URL: Required
* You can write more than the character limits, but your text may be truncated.
Can ad text be written with AI ?
Instagram Ad Sizes
Instagram has become one of the most popular social media platforms in recent years, boasting over a billion active users worldwide. With such a vast and engaged audience, it’s no wonder that businesses and marketers have flocked to the platform to advertise their products and services. Instagram’s ad platform offers a variety of advertising options, including image and video ads, ads, carousel and story ads.
Instagram Feed Ad Sizes – Image
Recommended File Types: JPG or PNG.
Recommended Ratio: 1:1.
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Maximum File Size: 30 MB.
Minimum Width: 500 pixels
Minimum Aspect Ratio: 400 x 500
Maximum Aspect Ratio: 191 x 100
Aspect Ratio Tolerance: 1%
Ad Character Limits:
- Primary text: 125 characters
- Headline: 27 characters
- Max Hashtags: 30
* You can write more than the character limits, but your text may be truncated.
Instagram Story Ad Sizes – Image
*Explore, Explore Home sizes are the same as Story.
Image ads in Instagram Stories will show for five seconds, or until the user swipes out of the Story.
Recommended File Types: JPG or PNG
Resolution: At least 1080×1080 pixels
Important: Leave about 14% or 250 pixels free from text and logos at the top and bottom of your image to avoid covering important elements with your call to action. This can help increase the effectiveness of your Instagram ads and drive more conversions.
Recommended Ratio: 9:16
Maximum File Size: 30 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters. (You can write more than the character limits, but your text may be truncated.)
Instagram Feed Ad Sizes – Video
Recommended File Types: MP4, MOV or GIF
Recommended Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
- Don’t use letter or pillar boxing.
- Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Video Duration: Max 60 minutes
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
Max File Size: 250 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters. (You can write more than the character limits, but your text may be truncated.)
Max Hashtags: 30
Instagram Story Ad Sizes – Video
Instagram Stories will play video ads that are less than ten seconds long for the full duration of the video. Video ads that are ten seconds or longer will be split into separate Stories cards. Instagram will display either 1, 2 or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video. By default, the number of cards automatically displayed before prompting viewers to tap Keep Watching is tailored to each viewer. (Resource)
Recommended File Types: MP4, MOV or GIF
Recommended Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
- Don’t use letter or pillar boxing.
- Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Important: To prevent important creative elements from being covered by a profile icon or call to action, it is advisable to keep approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of an image free from text, logos, or other key elements.
Video Duration: Max 60 seconds
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Max File Size: 250 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters. (You can write more than the character limits, but your text may be truncated.)
Instagram Reels Ad Sizes – Video
File Type: MPG, MOV
Ratio: 9:16
Resolution: At least 500 x 888 pixels
Video Captions: Optional, Recommended by Facebook.
Video Sounds: Optional, Strongly Recommended by Facebook.
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Video Duration: Max fifty seconds
Max File Size: 4 GB
Primary Text: 72 characters (You can write more than the character limits, but your text may be truncated.)
Reels Ads Should Exclude:
- Reels published before 15 October 2021.
- Licensed music. We recommend using original audio or royalty-free music available in our Meta Sound Collection instead.
- Media that has a face or camera effect.
- Media with a GIF.
- Media with product tags.
- Videos that contain edit lists or special boxes in file containers.
Instagram Explore Ad Sizes – Video
Recommended File Types: MP4, MOV or GIF
Recommended Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
Video Duration: Max 60 minutes
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Video Captions: Optional, Recommended by Facebook
Video Sounds: Optional, Recommended by Facebook
Maximum File Size: 250 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters (You can write more than the character limits, but your text may be truncated.)
Instagram Carousel Ad Sizes – Feed
Number of Carousel Cards: 2 to 10
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Recommended Ratio: 1:1
Image Max File Size: 30 MB
Video Max File Size: 4 GB
Video Duration: Max 2 minutes
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters (You can write more than the character limits, but your text may be truncated.)
Max Hashtags: 30
Landing page URL: Required
Instagram Carousel Ad Sizes – Stories
Number of Carousel Cards: 2 to 10
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Recommended Recommended: 1:1
Resolution: At least 1080×1920 pixels
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Video Duration: Max 15 seconds
Aspect Ratio Tolerance: 1%
Ad Character Limits:
- Primary Text: 125 characters.
- Headline: 40 characters.
- Landing page URL: Required.
*You can write more than the character limits, but your text may be truncated.)
Important: To prevent important creative elements from being covered by a profile icon or call to action, it is advisable to keep approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of an image free from text, logos, or other key elements.
Instagram Carousel Ad Sizes – Explore
Number of Carousel Cards: 2 to 10
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Recommended Recommended: 1:1
Resolution: At least 1080×1080 pixels
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Video Duration: Max 240 minutes
Aspect Ratio Tolerance: 3%
Ad Character Limits:
- Primary Text: 125 characters.
- Headline: 32 characters.
- Description: 18 characters.
- Landing page URL: Required.
*You can write more than the character limits, but your text may be truncated.
Instagram Collection Ad Sizes – Feed
Instant Experience: Required.
*The cover image or video that is displayed in your collection ad uses the first media asset from your Instant Experience.
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Image Max File Size: 30 MB
Video Max File Size: 4 GB
Min Image/Video Width: 500 pixels
Min Image/Video Height: 500 pixel
Ad Character Limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing page URL: Required
*You can write more than the character limits, but your text may be truncated.
Instagram Collection Ad Sizes – Stories
Instant Experience: Required.
*The cover image or video that is displayed in your collection ad uses the first media asset from your Instant Experience.
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Image Max File Size: 30 MB
Video Max File Size: 4 GB
Min Image/Video Width: 500 pixels
Min Image/Video Height: 500 pixel
Ad Character Limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing page URL: Required
*You can write more than the character limits, but your text may be truncated.
Important: To prevent important creative elements from being covered by a profile icon or call to action, it is advisable to keep approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of an image free from text, logos, or other key elements.
Twitter Ad Sizes
Twitter Ads is a powerful platform for businesses to reach and engage with their target audience. With over 450 million active users, Twitter provides an ideal platform for brands to promote their products and services, generate leads, and drive traffic to their website.
Twitter Ads offers a variety of ad formats, including promoted tweets, promoted accounts, and promoted trends, which allow businesses to create highly targeted campaigns that reach specific demographics and interests.
Twitter Text Ad Sizes
Tweet Copy Limits: 280 characters
* Each link used reduces character count by 23 characters.
Twitter Image Ad Sizes
Tweet Copy Limits: 280 characters
* Each link used reduces character count by 23 characters.
Recommended Image File Types: JPG or PNG
* BMP or TIFF files not supported.
** GIFs show as a static image.
Max File Size: 5 MB
Twitter Video Ad Sizes
Tweet Copy Limits: 280 characters
* Each link used reduces character count by 23 characters.
Video File Types: MP4 or MOV
Recommended File Size: Under 30 MB. (Max 1 GB)
Recommended Video Duration: 15 seconds or less. (Up to 2:20 is supported)
Recommended Video Bitrate: 6,000k for 1080p. 5,000k for 720p
Frame Rate: 29.97FPS or 30FPS (Support up to 60FPS)
Recommended Video Codec: H264, Baseline, Main, or High Profile with a 4:2:0 color space.
Looping: Videos will loop if the video length is under 60 seconds.
Thumbnail
- Supported Files: PNG or JPEG
- Aspect Ratio: Recommend matching sizing of the video
- Max File Size: 5MB
Other Suggestions by Twitter
- If using a logo, it should be persistent in the upper left hand corner. Prominent product placement is highly recommended for driving product consideration.
- Closed captioning or text overlays are strongly recommended.
Twitter Carousel Ad Sizes
Number of Carousel Cards: 2-6 (Images or Videos)
Recommended Image Carousels Sizes: 800 x 418 pixels for 1.91:1. 800 x 800 pixels for 1:1
Recommended Video Carousels Sizes: 800 x 450 pixels for 16:9. 800 x 800 pixels for 1:1
*For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset, or 1.91:1 image asset with 16:9 video asset)
Link: One web or app destination for single-destination Carousels. Up to six unique web destinations for multi-destination Carousels.
Twitter Conversation Buttons
What is Conversation Buttons?
Conversation Buttons are standard features that can be added to Promoted Ads that include call to action buttons with customizable hashtags. Once clicked, the button creates a pre-populated Tweet that users can customize or Tweet out.
*Conversation Buttons must be paired with media (image or video).
Conversation Card (original Tweet in timeline)
Tweet Copy Limit: 280 characters
Hashtag: 21 characters, including the hashtag character
Pre-Populated User Tweet (once user clicks on the CTA)
Tweet Copy Limit: 256 characters
Headline Limit: 23 characters
Thank You Tweet (after user has Tweeted out the Tweet)
Thank You Text: 23 characters
Thank You URL: (Optional) 23 characters
Twitter Polls
You can adding interactive polls to your Twitter Ads. Polls can be created with or without media (image or video).
Tweet Copy Limit: 280 characters
Poll Options: 2-4
Poll Copy Limit: 25 characters each
Poll Duraiton: Min 5 minutes, Max 7 days
*Poll duration starts when the Tweet is created, not when promoted.
TikTok Ad Sizes
TikTok Ads is a growing platform with over 1 billion active users. It offers businesses engaging video ad formats, including in-feed ads and hashtag challenges, to target specific demographics and interests. By using TikTok Ads, businesses can increase brand awareness, loyalty, and conversions, making it an essential tool for social media marketing.
TikTok Image Ad Sizes
Global App Bundle – Image Ad
Ad Composition: Image creative, brand or app name(logo), skip ad button and [Landing page URL]+CTA button（if [half-screen]).
File Types: JPG, JPEG or PNG
Resolution: 720×1280 pixels
Max File Size: 100 MB
Brand or App Name:
- For Brand names, 2-20 Latin alphabet letters and 1-10 Asian characters supported.
- For App names 4-40 Latin alphabet letters and 2-20 Asian characters supported.
- Emojis not support in the app name or brand name.
- Punctuation marks and spaces count as characters.
- Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Ad Description: 1-100 half-width characters and 1-50 full-width characters supported.
* Not support Emojis or these special characters: “{ }” or “#” in the description.
** Punctuation marks and spaces count as characters.
*** Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Recommendeds by TikTok for Image Ads
- Keep key creative elements in the middle of the screen. This prevents them from being covered by the description or logo and to avoid being slightly cropped on the sides in order to fit different display sizes.
- Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.
Pangle Image Ad
Ad Composition: Image creative + brand or app name (logo) + ad description + CTA button.
File Types: JPG, JPEG or PNG.
Resolution: 1200x628px / 640x640px / 720x1280px
Max File Size: 100 MB
TikTok Video Ad Sizes
General TikTok Video Ad Specifications
Max File Size: 500 MB
Bitrate: ≥516 kbps
Profile Image:
- Aspect Ratio: 1:1
- File Type: JPG, JPEG or PNG
- File size: <50 KB
App or Brand Name:
- For Brand names, 2-20 Latin alphabet letters and 1-10 Asian characters supported.
- For App names 4-40 Latin alphabet letters and 2-20 Asian characters supported.
- Emojis not support in the app name or brand name.
- Punctuation marks and spaces count as characters.
- Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Ad Description: 1-100 half-width characters and 1-50 full-width characters supported.
* Not support Emojis or these special characters: “{ }” or “#” in the description.
** Punctuation marks and spaces count as characters.
*** Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
TikTok Video Ad
Ad Composition: Video creative + ad display image + brand or app name (logo) + ad description + CTA button
Aspect Ratio: 9:16, 1:1, or 16:9
Video Resolution: 540x960px(min), 640x640px, or 960x540px.
File Types: MP4, MOV, MPEG, 3GP or AVI
Video Duration: 9-15 seconds recommended by TikTok. (5-60 seconds supported)
Global App Bundle – Video Ad
Ad Composition: Video creative,brand or app name(logo), skip ad button and [Landing page URL] +CTA button(if [half-screen])
Aspect Ratio: 9:16
Video Resolution: 720*1280 px
File Types: MP4, MOV, MPEG or AVI
Video Duration: 30 seconds
Pangle Video Ad
Ad Composition: Video creative (or thumbnail image) + brand or app name (logo) + ad description + CTA button
Aspect Ratio: 9:16, 1:1, or 16:9
Video Resolution: No restrictions.
*720x1280px, 640x640px or 1280x720px recommended min resolution by TikTok.
File Types: MP4, MOV, MPEG or AVI
Video Duration: 5-60 seconds
TikTok Carousel Ad Sizes
Number of Carousel Cards: 2-10
File Types: JPG or PNG
Image Size: •There is no specific requirement for image size. The system will tailor the image in the center when users choose the square format (640x640px) / horizontal format (1200x628px).
File Size: ≤500 KB is recommended by TikTok (No specific restrictions).
Character Limits:
- Text needs to be between 12 and 40 characters (20 Japanese characters) in order to ensure an appropriate content display.
- The ad captions will show only one line with a maximum of 20 characters (JP or Latin).
- Depending on the phone model and operating system, longer text can be at risk for not showing different lengths and incomplete display on the screen showing “…”.
- Half-width characters will be counted as 1 character.
- Full-width characters will be counted as 2 characters.
- Punctuations will be seen as occupying characters.
- Space at the beginning and the end will not be counted as a character, other positions of space will be recognized as characters
- Not support Emojis.
YouTube Ad Sizes&Specs
YouTube Ads is a powerful advertising platform that allows businesses to reach their target audience through video content. With over 2.5 billion active users, YouTube provides an unparalleled opportunity for businesses to showcase their products and services, generate leads, and drive traffic to their website. YouTube Ads offers a variety of ad formats, including in-stream ads, video discovery ads, and bumper ads, which allow businesses to create highly targeted campaigns that reach specific demographics and interests.
General Video Requirements:
- Must be uploaded to YouTube (send Video URL, shortened URL not allowed)
- Must allow embedding
- Must be public or unlisted
- True streaming is not allowed
Skippable Video Ad
Skippable video ads allow viewers to skip ads after 5 seconds.
Specs:
- Min 12 seconds
- Up to 6 minutes
- Max 60 seconds for YouTube Kids
Non-Skippable Video Ad
Non-skippable video ads must be watched before a video can be viewed.
Specs:
- Max 15 seconds
- Max 20 seconds (EMEA, Mexico, India, Malaysia, and Singapore only)
Bumper Ad
Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on.
* Third-Party Served Videos Sizes&Specs
Google Ad Sizes
Google Ads is a powerful advertising platform that allows businesses to reach their target audience through relevant ads on Google search results and other websites. The pay-per-click model means businesses only pay for clicks, making it an effective way to boost online visibility and increase conversions.
Search Ad
Text ads on the Search Network has 3 parts: a display URL, headline text, and description text.
Length Limits:
- 3 alternative headlines (30 characters each)
- 2 alternative description (90 characters each)
- Path 2 (15 characters each)
*In expanded text ads, the length limits are the same across all languages. Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
**Your path text doesn’t have to match the exact language of your display URL.
Why Google Search Ads is Important for E-commerce Businesses?
As an e-commerce business owner, you know the importance of driving traffic to your website and converting visitors into customers. One effective way to do this is through Google Search Ads, a pay-per-click (PPC) advertising platform that allows businesses to bid on specific keywords and phrases in order to display their ads in Google search results. Read more
Call Ad
Call Ads can appear only on devices that make phone calls. When a user clicks your ad, the ad places a call to you from their device.
Headline 1 (optional): 30 characters
Headline 2 (optional): 30 characters
Business Name: 25 characters
Description Line 1: 90 characters
Description Line 2 (optional): 90 characters
Display Path: 15 characters
*Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
Google Display Network (GDN) Ad
What is GDN?
Google Display Ads (GDN) appear on over 3 million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube.
What is Responsive Display Ads?
Responsive Display Ads are a type of display ad format that automatically adjusts its size, appearance, and format to fit various ad spaces across the Google Display Network. These ads use machine learning to analyze the content and the user behavior on the webpage where they will appear to determine the best combination of text, images, and formatting.
Responsive Display Ads can incorporate a variety of assets, including headlines, images, videos, logos, and descriptions. Advertisers provide these assets to Google, and the system uses them to create multiple variations of the ad in different sizes and formats, optimizing the creative for each placement.
Landscape Image Sizes
Ratio: 1.91:1
Recommended Sizes: 1200×628
Minimum Sizes: 600×314
Minimum Number of Images: 1
Maximum Number of images: 15
Maximum File Sizes: 5120 KB
Images per Aspect Ratio: 5 – 10 images per aspect ratio
Square Sizes
Ratio: 1:1
Recommended Sizes: 1200×1200
Minimum Sizes: 300×300
Minimum Number of Images: 1
Maximum Number of images: 15
Maximum File Sizes: 5120 KB
Images per Aspect Ratio: 5 – 10 images per aspect ratio
Portrait Sizes
Ratio: 9:16
Recommended Sizes: 900×1600
Minimum Sizes: 600×1067
Minimum Number of Images: 0
Maximum Number of images: 15
Maximum File Sizes: 5120 KB
Images per Aspect Ratio: 5 – 10 images per aspect ratio
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