14 Free Tools to Grow Your Small Business in 2023

In an increasingly competitive environment, entrepreneurs need to use their time wisely and increase their productivity at every stage of their business in order to stand out from their competitors. One way to increase productivity is to benefit from tools that are specialized in their own field. By using such tools in every stage of your work, you can both save time and increase your productivity quickly.

In this article, we will provide free tools that you can use by category.

  1. Design Tools
  2. Analytics and Data Measurement Tools
  3. Project Management Tools
  4. Online Meeting Tools
  5. Marketing Tools

Design Tools


One of the largest design tools in the world, Canva allows you to easily create your posters, presentations, social media images, advertising images, and more.


You can make your designs more professional by using more than 1,000,000 free images in Unsplash.

Remove BG

You can easily remove the background of an image in your possession with Remove.bg.


You can create your logo in just 3-4 steps with Logo.com‘s free option.

You can prepare your advertising images in minutes with Magnetiq Studio. You can prepare 11-size advertising images with a single click by using ready-made advertising designs. Click here to try Magnetiq Studio.

Analytics and Data Measurement Tools

Google Analytics

If you have a website, you should consider using an analytical tool as a necessity. You can use Google Analytics to find answers to basic questions such as which pages your visitors visit the most, which locations have more visitors, and what is the cart abandonment rate in the purchase process. Moreover, Google Analytics is completely free.

Google PageSpeed Insights

You can observe the general performance of your website on both desktop and mobile for free with this tool of Google.

Project Management Tools


Notion, one of the popular applications of recent times, allows you to organize and track your tasks as well as those of your team members. You can benefit from Notion’s free package for up to 5 users.


Trello is a similar application to Notion. With its interface developed to manage your projects more efficiently and distribute tasks to your team members, it has an easy-to-use interface. Trello also has a free membership option.

Online Meeting Tools


Zoom, one of the tools that entered our lives rapidly with the pandemic, is now an indispensable part of business life. Zoom is an ideal tool for customer meetings, team meetings, and other events. It is normally a paid application, but you can use it for up to 45 minutes per meeting with a free membership.


Meet, owned by Google, is an application that provides the opportunity to hold online meetings with similar features to Zoom. The biggest difference of Meet from Zoom is that it is completely free.

Marketing Tools

Google Keyword Planner

With Google Keyword Planner, one of Google’s free tools, you can see the search potential and competition level of the keywords you target.

Google Trends

With Google Trends, you can see the search volume of a selected target keyword over time.


Mailchimp, one of the world’s largest email delivery companies, has a free membership option. With the free membership, you can send a maximum of 10,000 emails per month (2,000 emails per day).


You can benefit from the Buffer application to track your social media posts or set up automatic posts.

As we mentioned at the beginning of our article, you can speed up your processes and easily increase your productivity with these types of free tools.

If you need a tool that is not included in the categories above, write it in the comment section and we will research it for you 👌

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