Is it possible to create a brand from scratch using AI?
In this case study, we will attempt to do just that!
I am going to create a Turkish coffee brand with the assistance of AI. From choosing a brand name to creating ad copies for the brand.
This is just a trial, and I won’t be using the final outputs. Anyone who likes the brand ı create is welcome to use it 🙂
Step 1: Brand Name
Since ChatGPT cannot check domain eligibility, you have to manually check the brand names you like. I prefer this site for domain controls.
I liked the suggested brand name EfendiBrew (and the .com domain is available, for now)
Note: Efendi is a Turkish word that is used to show respect or to address someone in a polite and courteous manner. It can also refer to a person who is well-mannered, educated, and has a refined personality.
Step 2: Motto
Due to the fact that I live in Istanbul, I chose the 9th option.
Step 3: Logo
I asked ChatGPT to write a prompt for Midjourney 👇. I tried on Midjourney, but I couldn’t get results due to the traffic intensity 🙁 (but I’ll try again, I’m curious about the results).
Step 4: Product Ideas
Step 5: Landing Page Copy
Step 6: Possible Markets
Step 7: Competitor Analysis
For competitor analysis, I suggest you read Selin’s detailed article on eaily doing a competitor analysis with the help of ChatGPT.
Step 8: Social Media Planing
Step 9: Ad Copy
You can also take a look at a detailed working example for an ad copy.
Frankly, I did not expect such a good result when I started the article. I have increased my belief that there is still a long way to go in terms of what can be done with artificial intelligence.
Especially, for solo entrepreneurs and small businesses, the use of artificial intelligence seems to be of critical importance.
In the coming days, we will try different applications on this subject on the Magnetiq blog. Don’t forget to subscribe so you don’t miss new posts.
